Underfoot, Patta adds an “aged” look to the Air Max’s sole unit, a design decision that not only satisfies consumers’ current interest in “Neo-vintage” footwear, but also nods to the team’s decades-old love for Hatfield’s creation from 1987. Co-branding appears throughout the shoe, while a non-standard miniature swoosh is embroidered onto the lateral forefoot. Traditional and updated overlays across the upper favor shades of “White,” though profile swooshes deviate in a stark silver that compliments the remainder of the shoe well. The darkest of the sneakers’ three primary hues takes on the breathable mesh base layer, allowing for remaining components to divvy up contrasting tones. Predecessors donned “Noise Aqua,” Monarch,” “Rush Maroon” and “Black” hues, whereas the next installment of Patta’s “The Wave” project opts for a clean “White/Pure Platinum/Metallic Silver” ensemble. In anticipation of the sneaker and Air Max family’s 35th anniversaries, the Swoosh and Patta released a handful of pairs of the latest Air Max 1, which features an all-new wavy mudguard to harken back to the aforementioned theme. Over that time span, the folks at Patta have lent their creative vision to Tinker Hatfield’s iconic design, with the latest result being “The Wave,” a thematic capsule touching on the act of riding societal tides. They include New York-based grill maker, Eddie Plein and illustrator Aya Brown, South African DJ DBNGogo, as well South African entrepreneur, Wireless G.īoth “The Next Wave” campaign and Patta Academy mentorship will commence this August, and the Nike x Patta Air Max 1 “The Next Wave” collection will be available August 12th on, in Patta Stores and on SNKRS in Europe.The city of Amsterdam and the Nike Air Max 1 have been synonymous for the better part of 25 years. “The Next Wave” campaign has been distiled through the lens of US-based photographer Shaniqwa Jarvis who captured several creatives who have been empowered through generational exchanges of ideas, stories, and skills. Our business was built by aĬollective, both physically and intellectually, and we drive success by celebrating the fabric of our community and collaborating with them at every launch,” says Schmidt. “For us, satisfaction comes from developing product as a means to connect with our community in a deeper way. By bringing an exchange via the Patta Academy, we are thrilled to collaborate and connect with some of the brightest kids on the African continent through SHAPA,” says Gee Schmidt, co-founder of Patta.įor Patta, uplifting its community is central to the brand’s mission, and for the last few years, Patta has ignited and inspired change by building initiatives like the Patta Academy and the Patta Foundation. Safe space for the next generation of athletes and leaders. In the spirit of the collection, Patta will host a 2-day mentorship exchange at Nike’s SHAPA Soweto community center in the south of Johannesburg. “The Next Wave” is inspired by the African proverb “Each One Teach One” and Patta’s unrelenting vision to create a connected, and prosperous Patta community around the world. The latest chapter follows the classic Air Max 1 silhouette and the now iconic wave pattern, along with Patta’s signature logo on the tongue and sock liner in two new colourways. After kick-starting “The Wave” in 2021 – a symbolic exercise in riding and rising above society’s undertow – Nike and Patta have joined forces once again to present its latest expansion of the same theme with the Nike x Patta “The Next Wave” Air Max 1.
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